Cracker Barrel痴 modern makeover doesn稚 stop with redoing its restaurants. It痴 dropping the barrel and the man from its logo, too.

On Tuesday, the Southern-inspired casual dining chain unveiled a new logo 途ooted even more closely to the iconic barrel shape,� but without the barrel itself � a central part of the brand痴 identity since 1977. (As for the the barrel itself, it was 兎ssentially the water coolers of the day,� Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

典he way we communicate, the things on the menu, the way the stores look and feel � all of these things came up time and time again in our research as opportunities for us to really regain relevancy,� said CEO Julie Felss Masino in 2024.
https://tripskan39.cc
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In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the 田hanging the logo just feels like another little piece of culture dying off.� The change also angered some conservatives, too, like President Donald Trump痴 son.

Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has 電ecluttered� the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

Masino remains adamant that the renovations are working, telling ABC News this week that 菟eople like what we池e doing� and that feedback has been 登verwhelmingly positive.�

In June, Cracker Barrel posted an unusual earnings report for a restaurant: It痴 taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.
https://tripskan39.cc

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Rapid City, South Dakota (CNN) Nestled in the Black Hills of South Dakota, Rapid City is a scenic urban getaway that hasn’t lost its small-town vibe.

While it’s the state’s second largest city, visitors can explore its greenway, museums, art and history, or indulge in craft beer and increasingly diverse dishes all within a few minutes’ drive, walk or bicycle ride.
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And the surrounding landscape is home to enough natural and manmade wonders from the Badlands to the Crazy Horse Memorial to keep you busy for a week or more.

Historic City of Presidents
Rapid City promotes itself as the City of Presidents, a nod to its location 24 miles from South Dakota’s most iconic attraction, Mount Rushmore National Memorial.
https://www.business-gazeta.ru/news/658553
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In town, locals know summer’s in full swing when tourists are snapping selfies with bronze statues of Harry S. Truman and Richard Nixon. Street corners throughout Rapid City’s historic downtown are home to life-sized sculptures of nearly all US presidents. (President Donald Trump’s statue has been unveiled and will be installed in fall 2025, and President Joe Biden’s statue is in progress).

The trail of presidents, which launched in 2000, is a self-guided experience. The visitor center downtown has a City of Presidents Guide, or you can download a digital version to take a walking tour or scavenger hunt.

“People love touring and looking at all the statues,” said Ally Formanek, CEO at Visit Rapid City, the city’s tourism office. “It’s a fun and unexpected way to learn about history.”

Founded in 1876 by disheartened gold prospectors, today downtown Rapid City is a mix of historic landmarks such as the 1928 Hotel Alex Johnson and the 1912 Elks Theatre, along with restaurants, coffee shops, specialty stores, boutiques and art galleries that reflect the busy modern city. An indoor aquaponics farm, sourdough and gluten-free bakeries, a meat market and deli specializing in locally raised beef, and a comedy club are some of the new additions to downtown, just in the past year.
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Cracker Barrel痴 modern makeover doesn稚 stop with redoing its restaurants. It痴 dropping the barrel and the man from its logo, too.

On Tuesday, the Southern-inspired casual dining chain unveiled a new logo 途ooted even more closely to the iconic barrel shape,� but without the barrel itself � a central part of the brand痴 identity since 1977. (As for the the barrel itself, it was 兎ssentially the water coolers of the day,� Cracker Barrel explained in a blog post.)
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The identity refresh also includes new TV commercials, a redesigned menu and several new fall-themed foods, part of a larger $700 million transformation plan to shake off its stodgy image and lure in new diners.

典he way we communicate, the things on the menu, the way the stores look and feel � all of these things came up time and time again in our research as opportunities for us to really regain relevancy,� said CEO Julie Felss Masino in 2024.
https://tripskan39.cc
��韵��瑙 �琺�
In particular, the new logo is the latest in a string of changes angering some of its loyal fans who fear the 56-year-old chain is drifting too far from its bucolic roots. On social media, some users griped, with one writing that the 田hanging the logo just feels like another little piece of culture dying off.� The change also angered some conservatives, too, like President Donald Trump痴 son.

Cracker Barrel has also been remodeling some of its 660-plus restaurants. The chain has 電ecluttered� the interiors by removing the country-themed trinkets that lined the walls and lightened up the interiors, shifting away from the dark woods. So far, reaction has been mixed on social media, with some videos on TikTok going viral voicing their displeasure.

Masino remains adamant that the renovations are working, telling ABC News this week that 菟eople like what we池e doing� and that feedback has been 登verwhelmingly positive.�

In June, Cracker Barrel posted an unusual earnings report for a restaurant: It痴 taking a $5 million hit from tariffs because of its retail shops, which largely has products imported from overseas. Restaurant revenue and same-store sales both slightly grew, mirroring other increases casual dining chains are experiencing.
https://tripskan39.cc

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